More than 60% of us now research the products we are going to buy online before purchasing them, and 44% of those start their search through a search engine. On average, North Americans conduct over 12 billion searches per month on the internet. What this means is simple, if a customer can’t find your product or service online, you are missing out on a large demographic of potential customers. We live in a digital age of search engine optimization where simply having a website is not enough Essentially this means that if you’re not on the first page result for Google, you might as well be on the moon. You can go ahead and dump hundreds of dollars into a fancy new website, but if you can’t drive traffic there it’s like having a luxury car permanently parked in the garage. To make things trickier, Google is constantly tinkering and updating their search parameters so certain tech-savvy businesses can’t just vault themselves to the top. You need unique page visits, the proper clicks and the right traffic.
The idea is simple, build a great website with great content, but make sure when your customers search those specific key words, you’re in the game, and in the hunt for their business. Because then, you can let your product or service do the talking, and leave the rest to anything but chance.